GROUP PROJECT 1

                                                                AD CAMPAIGN

Worth 50 points

In this project, your group must develop an ad campaign that will inform the public about a particular health issue, encourage prevention of a specific disease state, or discuss the risks and benefits of such preventative measures.   This project is intended for those who like to explore their creative side.   Because this project can be artistic in nature, it is understandable if the visual aid is the primary focus.  However, I do expect sufficient background information along with current relevant statistics associated with your project.  In other words, I don’t want a lot of glitz without meaningful information.  Your group needs at least three sources of information; one of which may be your textbook.  These sources should be cited at the bottom of the detailed outline that is due on the day of your presentation.  The presentation should be 15-20 minutes in length.  Ideas for topics and tentative dates for the presentations are listed below.  If you have an idea for an ad campaign that is not listed, please bring this to my attention. 

Week of:

2/6                               Chapter 5: Disease and Disease Producing Organisms

Preventing the spread of viral infections such as colds and the flu. (p. 376)

            You must include a discussion of the different types of influenza, new treatment options, and statistics on how many people are affected annually.

Describe how stress contributes to a particular disease state, and explore ways in which people can reduce stress in their lives. (pp. 257, 352)

            You must include a detailed description of one disease state that is associated with a stressful lifestyle.

2/13                 Chapter 16:  The Lymphatic System; Chapter 17:  Body Defenses

Explore the benefits and risks of immunizing children. (pp. 352-354)

            You should include a discussion of the different types of vaccines.

Explore the benefits and risks of homeopathic remedies or dietary supplements.

            Make sure to obtain information from an independent source—not just from the manufacturer of the supplements.

2/20                             Chapter 8: The Muscular System

Preventing athletic injuries (pp. 171-172)

            Include a discussion of common athletic injuries and a detailed description of the appropriate anatomy.

2/27                 Chapter 10:  The Nervous System

Using psychoactive drugs (anti-depressants, anti-anxiety, etc.) to alter mood (p. 217)

                        You can discuss legal or illegal drugs that alter mood.  What are the benefits?  What are the risks?

3/20, 3/27        Chapter 23: Male and Female Reproductive Systems

Promoting the benefits of using drug patches as an alternative to pills.

            You should focus on a particular drug that can be administered this way, and explain it’s uses in detail.

Preventing the spread of Sexually Transmitted Diseases (p. 461)

            Choose a particular STD and discuss the cause, transmission, treatment, and statistics associated with it.

5/1                               Chapter 18: Respiration

Encouraging respiratory health by informing the public on ways to prevent emphysema (p. 377) and lung cancer (p. 378)

                        Include a detailed description of the disease states, emphysema and lung cancer.