Marketing Plan Outline
 
 
 

	1.0    Executive Summary
	2.0    Situational Analysis

 

2.1    Market Summary

 

	2.1.1    Market Demographics
	2.1.2    Market Needs
	2.1.3    Market Trends
	2.1.4    Market Growth

       2.2    SWOT Anaylisis
 
 

 

	2.2.1    Strengths
	2.2.2    Weaknesses
	2.2.3    Opportunities
	2.2.4    Threats

    2.3    Competition     2.4    Services     2.5    Keys to Success     2.6    Critical Issues     2.7    Historical Results     2.8    Macro Environment

3.0    Marketing Strategy
 
 

	3.1    Mission
	3.2    Marketing Objectives
	3.3    Financial Objectives
	3.4    Target Markets
	3.5    Positioning
	3.6    Strategy Pyramids
	3.7    Marketing Mix

 

	3.7.1    Serivces offered
	3.7.2    Price
	3.7.3    Promotion
	3.7.4    Service

    3.8    Marketing Research
  4.0    Finincials
 
 
 

	4.1    Break-even Analysis
	4.2    Sales Forecast

 

	4.2.1    Sales Breakdown by Partner
	4.2.2    Sales Breakdown by Segment
	4.2.3    Sales Breakdown by Region

    4.3    Expense Forcast
 
 

	4.3.1    Expense Breakdown by Partner
	4.3.2    Expense Brekdown by Segment
	4.3.3    Expense Breakdown by Region

    5.0    Controls
 

	5.1    Implementation
	5.2    Marketing Orgainization
	5.3    Contingency Planning