Following represents research conducted by my MBA students on a variety of marketing concepts, topics and subjects. Feel free to view and/or download any topic of your interest.
ABSTRACTS & DOWNLOADS
A QUALITY ACHIEVEMENT ABSTRACT
ARE YOU MARKETING FOCUSED? ABSTRACT
AUDIENCE SURVEYS IN CULTURAL INSTITUTIONS ABSTRACT
BRANDING AND THE NEWSPAPER INDUSTRY ABSTRACT
CONSUMER BEHAVIOR IN GROCERY RETAIL ABSTRACT
EXPANDING YOUR BUSINESS INTO THE GLOBAL MARKET ABSTRACT
IMPORTANCE OF RELATIONSHIP SELLING ABSTRACT
INTERNET ELECTRONIC COMMERCE ABSTRACT
Marketing a Community to Perspective Employees
MARKETING AT THE NEW DIAMLER – CHRYSLER ABSTRACT
MARKETING SEGMENTATION IN THE UTILITY INDUSTRY ABSTRACT
PROMOTION AND MARKETING BOARDS ABSTRACT
The Role of Becoming a Full Service Supplier in a Marketing Strategy
THE USE AND MEANING OF COLOR IN ADVERTISING ABSTRACT
DOWNLOADS ONLY
Consumer's Decision Making Processes
Customer Relationship Management
From Pushing Pounds to Product Differentiation
Integrated Services for MRO Supply Procurement
Marketing For Change Management
Marketing on the Web Gets Sticky
Marketing Strategies and the Super Bowl
Positioning Your Product and Service
Promotions Through Nascar Sponsorship
Subliminal Influence in Advertising
Turning Negative Publicity into Marketing Tool