College of Business

Courses & Majors

Gen. Business I Intl Business I Management & Organizations I Marketing

Business

BUS 201. Legal Environment of Business 3 credits
A practical overview of the law in relation to the transaction of business, with particular attention given to the study of material on law and regulation for managers. Prerequisite: Sophomore standing or above.

BUS 301. Business Law I 3 credits
A fundamental examination of the business aspects of law relating to the legal environment of business, contracts, agency, sales and commercial paper. Prerequisite: Sophomore standing or above.

BUS 302. Business Law II 3 credits
A continuation of BUS 301, dealing with the law of partnership, corporation, debtor and creditor relations, regulation of business, property, trusts, wills and insurance.

BUS 341. Internship in Business 3-6 credits
Competitive placement with selected businesses and non-profit agencies. Prerequisite: Junior or Senior standing.

BUS 345. Independent Studies 3 credits
Available for credit in economics or business administration. Approval requested through department chair.

Required core courses for all business students:

BUS 201. Legal Environment of Business 3 credits
A practical overview of the law in relation to the transaction of business, with particular attention given to the study of material on law and regulation for managers. Prerequisite: Sophomore standing or above.

ECON 201. Principles of Macro-Economics 3 credits
Introduction to national income accounting, income determination, unemployment, inflation and monetary fiscal policy problems of business cycles and economic growth.

ECON 202. Principles of Micro-Economics 3 credits
A study of behavior of individual economic units, such as the household and the firm, together with various market structures of product and resource markets.

FNCE 300. Principles of Finance 3 credits
Today's student wants to learn about all areas of finance rather than just how the large corporation functions. The course includes coverage of three main topic areas: markets and institutions, investments, and managerial finance.  While the greatest emphasis of the course is on corporate topics, the amount of detail has been limited to facilitate coverage of areas that are of interest to a greater number of students. This broad approach appeals to major and non-majors alike by allowing students to better understand financial information for making business and personal finance decisions. Prerequisites: ACCT 201, 202; ECON 201, 202.

WI-MGMT 310. Principles of Management 3 credits
Research from several social science disciplines applied to the study of effective management of organizational strategy, structure and behavior. Topics include planning, organizing, leadership and control. Interrelationships examined between needs and expectations of the individual and the organization and society. 

WI-MGMT 349. Strategic Management and Policy 3 credits
The study of the formulation and implementation of corporate and business strategies to achieve the objectives of the organization.  This emphasizes environmental, industry and competitor analyses and includes stakeholder analysis of government, community, consumers, employees and the natural environment.  This is the final, integrating course in the business core for all seniors. Senior standing.

MKTG 309. Principles of Marketing 3 credits
Survey of theories and resulting activities employed by producers and sellers of goods and services to determine wants of society and ways to satisfy those wants. Topics include external environment as it affects marketing decisions (e.g. economic conditions, population, competition, legislation), examination of basic elements of a marketing program (e.g. product design, pricing, distribution, and promotion), marketing and social responsibility. Prerequisite: ECON 202.

STBE 305. Intermediate Economic and  Business Statistics 3 credits
Estimations, time series, index numbers, regression and correlation analysis, chi-square and decision theory. Prerequisite: MATH 151.

Major Requirements
In addition to foundation and core courses (see University Catalog for full requirements), student must complete requirements for one of the following majors.

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General Business Courses
(Major Requirements: Core courses; MGMT 320, 332; FNCE 401; one of the following: MKTG 328, ECON 321 or 331.)

MGMT 320. Human Resource Management 3 credits
Introduction to the Human Resource functions of workforce planning, legal requirements, work design, recruiting, selection, training and development, performance management, labor and employee relations.

MGMT 332. Organizational Theory, Communications and Behavior 3 credits
Concentrates on individual processes, inter-personal and group processes, organizational processes and design and organizational changes. Prerequisite: MGMT 310 or permission of instructor.

FNCE 401. Financial Polices and Decision-Making 3 credits
This course may be approached as an advanced course in financial valuation and sources of funds or as a case course, depending on the instructor. In either case, relevance would be on practical application. The course would require students to apply valuation and financing methods to realistic situations and emphasize both the role of financial analysis in strategic and tactical planning and the interrelationship between functional areas of the company in performing financial analysis. The end point of the course will be to expose students to current best practices in the analysis considered. Prerequisite: FNCE 301.

MKTG 328. Marketing Research 3 credits
Planning, scientific investigation, conclusions and recommendations used in solving marketing problems. Topics include survey techniques, observation techniques, experimentation, data tabulation and interpretation of results. Prerequisites: STBE 337; MKTG 309; or approval of department chair.

ECON 321. Labor Economics 3 credits
Fundamentals of the economy of labor, its impact on industrialized society including wages, standards of living, unemployment and occupational hazards, social security and workman’s compensation, labor-management relations and labor legislation. Prerequisites: ECON 201, 202.

ECON 331. International Economics 3 credits
Theory of international trade, government policy and trade restrictions; foreign exchange and balance of payments; trade policy and developing countries; regional trade integration; and the international monetary system. Prerequisites: ECON 201, 202.

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International Business Courses
(Major requirements: Core courses; INTL 370, 377, 399; two of the following: INTL 322,  372 or ECON 327; one of the following: HIST 220, 225, 230, 235 or 338; one of the following PSCI 309, 313 or 316; foreign language competence through 302-level)

INTL 221. Survey of International Business 3 credits
An introduction to the international dimensions of doing business. Considers economics, history, geography, and ethical and cultural aspects of business. Current events supplement textbook study.

INTL 322. International Marketing 3 credits
As business and economics expand into a global marketplace, traditional western ideas of marketing must be expanded.  Survey of international marketing theories and activities. Prerequisite: MKTG 309.

INTL 370. International Field Experience 3 credits
A study abroad experience of 8 weeks or more, or a shorter-term study abroad experience combined with either a service project of 50 hours with immigrants, or a international business internship of at least 50 hours.

INTL 372. Managing Across Cultures 3 credits
Introduction to the fundamentals of international management.  Addresses the challenges of doing business internationally including cultural dimensions, the strategic and structural issues, and human resources issues. Prerequisite: MGMT 310.

INTL 377. International Business Environment 3 credits
Reviews of the historical causes of differences in national environments, as well as geographic, religious, cultural, political, and economic influences on current business environment.

INTL 399. Topics in International Business 3 credits
Selected topics on various themes. Students may repeat course on a different topic.

ECON 331. International Economics 3 credits
Theory of international trade, government policy and trade restrictions; foreign exchange and balance of payments; trade policy and developing countries; regional trade integration; and the international monetary system.

 

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Management and Organizations Courses
(Major Requirements: Core classes; MGMT 320, 332; STBE 333; two of the following: MGMT 316, 325, 337, 338 or 399.)

+MGMT 101. Foundations of Business 3 credits
Survey of the primary topics of business, including management, personnel, finances, marketing, economics, business ownership and ethics. Approved for General education credit in Social Sciences.

WI-MGMT 310. Principles of Management 3 credits
Research from several social science disciplines applied to the study of effective management of organizational strategy, structure and behavior. Topics include planning, organizing, leadership and control. Interrelationships examined between needs and expectations of the individual and the organization and society. 

MGMT 316. Entrepreneurship  3 credits
Explores how and why new businesses are founded. Considers the characteristics of successful entrepreneurs; the research, financial, and management skills needed in a business start-up taught through the development of a business plan. 

MGMT 320. Human Resource Management 3 credits
Introduction to the Human Resource functions of workforce planning, legal requirements, work design, recruiting, selection, training and development, performance management, labor and employee relations.

WI-MGMT 325. Leadership in Organizations 3 credits
An introduction to leadership in organizations, including both historical and current behavioral theories. Application to life experiences will be addressed. Prerequisite: MGMT 310 or permission of instructor.

MGMT 332. Organizational Theory, Communications and Behavior 3 credits
Concentrates on individual processes, inter-personal and group processes, organizational processes and design and organizational changes. Prerequisite: MGMT 310 or permission of instructor.

MGMT 336. Mediation 3 credits
Explores and analyzes established and cutting edge alternative dispute resolution techniques for resolving business disputes. Includes negotiation, mediation, arbitration, summary jury trial and other third-party interventions.

MGMT 337. Gender in Organizations 3 credits
Explores the impact of gender issues on personal and organizational effectiveness from a leadership and management perspective.

MGMT 338. Diversity in the Workplace 3 credits
Explores the impact of cultural diversity on personal and organizational effectiveness from a leadership and management perspective. Examines the importance of appreciation of cultural diversity for the global manager.

WI-MGMT 349. Strategic Management and Policy 3 credits
The study of the formulation and implementation of corporate and business strategies to achieve the objectives of the organization.  This emphasizes environmental, industry and competitor analyses and includes stakeholder analysis of government, community, consumers, employees and the natural environment.  This is the final, integrating course in the business core for all seniors. Senior standing.

MGMT 399. Topics in Management 3 credits
Selected topics, announced as offered, covering various themes. Students may repeat course if on a different topic.

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Marketing Courses
(Major Requirements: Core courses; MKTG 328, 347, 348; two of the following: MKTG 311, 330, 398; INTL 322.)

MKTG 309. Principles of Marketing 3 credits
Survey of theories and resulting activities employed by producers and sellers of goods and services to determine wants of society and ways to satisfy those wants. Topics include external environment as it affects marketing decisions (e.g. economic conditions, population, competition, legislation), examination of basic elements of a marketing program (e.g. product design, pricing, distribution, and promotion), marketing and social responsibility. Prerequisite: ECON 202.

MKTG 311. Advertising 3 credits
A study of the theory and practice of advertising, touching upon economic and social aspects, history, market, product and consumer analysis, motivation, art, copy and layout, media selection and budgeting. Prerequisite: BUS 309 or instructor permission.

MKTG 328. Marketing Research 3 credits
Planning, scientific investigation, conclusions and recommendations used in solving marketing problems. Topics include survey techniques, observation techniques, experimentation, data tabulation and interpretation of results. Prerequisites: STBE 337; MKTG 309; or approval of department chair.

MKTG 330. Professional Salesmanship and Sales Management 3 credits
Discipline of sales, including special emphasis on economic and social importance of selling, recruiting and selecting personnel, training, motivation, evaluation and measurement; supervisory problems, techniques and solutions.

MKTG 347. Consumer Behavior 3 credits
Theoretical concepts of consumer behavior, and application of these concepts to marketing strategies and decision-making. How individuals make decisions to spend their resources on consumable goods. Prerequisite: MKTG 309.

MKTG 348. Marketing Management 3 credits
Analysis of management functions as applied to product development, market analysis and pricing, control of marketing activities and use of distribution channels. Integrative course using case studies.

MKTG 398.Topics in Marketing 3 credits
Selected topics, announced as offered, covering various themes.  Students may repeat course if on a different topic.

INTL 322. International Marketing 3 credits
As business and economics expand into a global marketplace, traditional western ideas of marketing must be expanded.  Survey of international marketing theories and activities. Prerequisite: MKTG 309.

Statistics

STBE 305. Intermediate Economic and Business Statistics 3 credits
Estimations, time series, index numbers, regression and correlation analysis, chi-square and decision theory. Offered in ACCEL format only. Prerequisite: STBE 205 or equivalent.

STBE 333. Operations Management 3 credits
Concepts and methods for planning, routing, scheduling and controlling operations. Uses of linear programming and statistical controls and techniques for determining work methods and job analysis. Prerequisite: STBE 337 or permission of instructor.

STBE 337. Statistics for Business and Economics 3 credits
Principles and applications of descriptive and inferential statistics.  Topics covered are data summarization, measures of central tendency, measures of dispersion, fundamental principles of probability, discrete and continuous probability distributions, calculations of "z" and "t" scores, confidence intervals, hypothesis testing, ANOVA, correlation and regression, non-parametric statistics, statistical process control and decision theory. Prerequisites: Math 151, ECON 201.

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