Academic History

• PhD   University of Iowa, 2005 (Marketing)
• MS    Florida State University, 1985 (Statistics)
• BA    Augustana College, 1983 (Mathematics/Computer Science)

Expertise

• Consumer Behavior
• Marketing Research
• Statistical Analysis

Awards

• Consortium Fellow for the 38th AMA Sheth Foundation Doctoral Consortium, June 2003.

Selected Publications

• Levin, I.P., G.J. Gaeth, F. Evangelista, G. Albaum and J. Schreiber (2001), "How positive and negative frames influence the decisions of person in the United States and Australia," Asia Pacific Journal of Marketing and Logistics,  Vol. 13(2), 64-71.
• Levin, I.P., G.J. Gaeth, J.L. Schreiber, and M. Lauriola (2002), "A New Look at Framing Effects: Distribution of Effect Sizes, Individual Differences, and Independence of Types of Effects,"  Organizational Behavior and Human Decision Making Processes, 88, 411-429.
• Levin, I.P., J.L. Schreiber, M. Lauriola and G.W. Gaeth (2002), "A Tale of Two Pizzas: Building Up from a Basic Product Versus Scaling Down from a Fully-Loaded Product,"  Marketing Letters, Vol. 13(4), 335-344.

Work in Progress

• Levin, I.P., G. J. Gaeth and J.L. Schreiber, "Is the Best (Worst) Part Past or is it Yet to Come? Individual Differences in Framing Temporal Events," (Second review for publication.)

Conference Papers

• Levin, I. P., G. J. Gaeth, F. Evangelista, G. Albaum and J. Schreiber, "How positive and negative frames influence the decisions of person in the United States and Australia," 7th Cross-Cultural Consumer Research Conference, Cancun, Mexico, December 1999.

• Levin, I. P., M. Lauriola, G.J . Gaeth and J. Schreiber, "Generalities across cultures of the effects of framing consumer judgments," Meeting of the American Psychological Association, Washington D.C., August 2000.

• Schreiber, J. L., I. P. Levin and G. J. Gaeth, "A new look at information framing effects: How reliable are they and who is affected?" Iowa Decision Making Camp, Iowa State University, Ames, IA, August 2000.

• Levin, I. P., G. J. Gaeth, J. Schreiber, K. Rennekamp and M. Lauriola, "Tracking individual differences in decision making: A progress report," Meeting of the Society for Judgment and Decision Making, New Orleans, LA, November 2000.

• Schreiber, J. L., I. P. Levin and G. J. Gaeth, "The Influence of Framing on Consumers: Empirical Evidence of a Typology and Consideration of the Role of Individual Differences," Nebraska Doctoral Symposium, University of Nebraska, Lincoln, Nebraska, April 2001.

• Levin, I. P., G. J. Gaeth and J. L. Schreiber, "Framing life experiences: Individual differences in judging pleasant and unpleasant events," 18th conference on Subjective Probability, Utility and Decision Making, Amsterdam, The Netherlands, August 2001.

• Schreiber, J. L., I. P. Levin and G. J. Gaeth, "The Dynamic Framing of Progress: 'Temporal Framing' as a Marketing Intervention in Extended Consumption Experience," Haring Doctoral Symposium, University of Indiana, Bloomington, Indiana, April 2002.

• Schreiber, J. L., G. J. Gaeth and I. P. Levin, "The Dynamic Framing of Progress: 'Temporal Framing' as a Marketing Intervention in Extended Consumption Experience," Robert Mittelstaedt Doctoral Symposium, University of Nebraska, Lincoln, Nebraska, March 2003.

Committees

•  Faculty Development Committee

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