Courses

BUS 101. Foundations of Business 3 credits
Survey of the primary topics of business, including management, personnel, finances, marketing, economics, business ownership and ethics.

BUS 201. Legal Environment of Business 3 credits
A practical overview of the law in relation to the transaction of business, with particular attention given to the study of material on law and regulation for managers. Prerequisite: Sophomore standing or above.

BUS 205. Elementary Economic and Business Statistics 3 credits
Principles and techniques of basic descriptive statistics with their applications in social and business fields; probability models, random variables, probability distributions, expectations and estimations. Prerequisites: MATH 151 or equivalent; ECON 201 or 202.j

BUS 301. Business Law I 3 credits
A fundamental examination of the business aspects of law relating to the legal environment of business, contracts, agency, sales and commercial paper. Prerequisite: Sophomore standing or above.

BUS 302. Business Law II 3 credits
A continuation of BUS 301, dealing with the law of partnership, corporation, debtor and creditor relations, regulation of business, property, trusts, wills and insurance.

BUS 303. Corporation Finance 3 credits
Survey of institutions and procedures involved in financial planning; asset management; obtaining short term, intermediate and long term financing; and evaluation of financial performance. Topics include working capital management, capital budgeting, cost of capital analysis, discussion of alternative capital structures, investment banking, debt and equity issues. Prerequisites: ACCT 201, 202; ECON 201, 202; BUS 205.

BUS 304. Analysis of Financial Statements 3 credits
Interpreting financial conditions for internal control or external evaluation. Prerequisite: BUS 303.

BUS 305. Intermediate Economic and  Business Statistics 3 credits
Estimations, time series, index numbers, regression and correlation analysis, chi-square and decision theory. Prerequisite: BUS 205 or equivalent.

BUS 306. Investments 3 credits
Analysis of stocks, bonds, mortgages and other forms of investment; emphasis on safety, liquidity, appreciation and rate of return. Prerequisite: BUS 303.

BUS 309. Principles of Marketing 3 credits
Survey of theories and resulting activities employed by producers and sellers of goods and services to determine wants of society and ways to satisfy those wants. Topics include external environment as it affects marketing decisions (e.g. economic conditions, population, competition, legislation), examination of basic elements of a marketing program (e.g. product design, pricing, distribution, and promotion), marketing and social responsibility. Prerequisite: ECON 202.

WI-BUS 310. Principles of Management 3 credits
Research from several social science disciplines applied to the study of effective management of organizational strategy, structure and behavior. Topics include planning, organizing, leadership and control. Interrelationships examined between needs and expectations of the individual and the organization and society.

BUS 311. Advertising 3 credits
A study of the theory and practice of advertising, touching upon economic and social aspects, history, market, product and consumer analysis, motivation, art, copy and layout, media selection and budgeting. Prerequisite: BUS 309 or instructor permission.

BUS 316. Small Business Management 3 credits
Examination of the concerns, problems and opportunities associated with small businesses, and discussion of entrepreneurial qualities that affect small business management. Study of selected small businesses as well as conventional text materials. Prerequisite: BUS 310 or instructor permission.

BUS 320. Human Resource Management 3 credits
Prepares students for immediate action on the job by discussing the theoretical and practical applications of human resource management. Concentration will be on the art of communication, motivation, management of personnel through a thorough review of current standards and practices based on the latest court rulings. Prerequisite: BUS 310 or instructor permission.

BUS 321. International Business 3 credits
Intended to make students more knowledgeable about the international dimensions of management. Text is supplemented with information on current events in different parts of the world. Prerequisites: ACCT 201, 202; ECON 201, 202; BUS 309, 310.

BUS 322. International Marketing 3 credits
As businesses and economies expand into a global marketplace, traditional western ideas of marketing must be expanded. Survey of international marketing theories and activities. Prerequisite: BUS 309.

BUS 323. Total Quality Management 3 credits
Develops an understanding of TQM and what makes up quality excellence in service, non-profit and manufacturing organizations. Develops implementation planning, team building and statistical thinking.

WI-BUS 325. Leadership and Corporate Culture 3 credits
Evaluation of students’ leadership styles, current findings on leadership and corporate culture from current research by the behavioral scientists and others. Reviews collective wisdom found in the classic works of western philosophy, history, biography and drama. Prerequisite: Junior status or permission of instructor.

BUS 328. Marketing Research 3 credits
Planning, scientific investigation, conclusions and recommendations used in solving marketing problems. Topics include survey techniques, observation techniques, experimentation, data tabulation and interpretation of results. Prerequisites: BUS 205, 305, 309, or approval of department chair.

BUS 330. Professional Salesmanship and Sales Management 3 credits
Discipline of sales, including special emphasis on economic and social importance of selling, recruiting and selecting personnel, training, motivation, evaluation and measurement; supervisory problems, techniques and solutions.

BUS 332. Organizational Theory, Communications and Behavior 3 credits
Concentrates on individual processes, inter-personal and group processes, organizational processes and design and organizational changes. Prerequisite: BUS 310.

BUS 333. Operations Management 3 credits
Concepts and methods for planning, routing, scheduling and controlling operations. Uses of linear programming and statistical controls and techniques for determining work methods and job analysis.

BUS 335. Financial Institutions Management 3 credits
An introduction to the primary participants and the basic functions of the major financial markets operating in the U.S., including financial inter-mediation, the structure and regulation of depository and non-depository institutions, the structure of interest rates. Prerequisite: ECON 307.

BUS 338. Diversity in the Workplace 3 credits
Explores the impact of cultural diversity on personal and organizational effectiveness from a leadership and management perspective. Examines the importance of appreciation for cultural diversity for the global manager.

BUS 340. Financial Polices and Decision-Making 3 credits
Problem solving in finance; relationship of financial management to the direction of the enterprise as a whole; case methods on how shareholder requirements determine policy on acquisition of new funds; funds flow and capital investment within the firm; and effect of social, regulatory and monetary environment on policy. Special emphasis on importance of long-range planning and the contribution of financial analysis to decision-making. Prerequisites: ACCT 201, 202; ECON 201, 202; BUS 205, 303.

BUS 341. Internship in Business 3 - 6 credits
Competitive placement with selected businesses and non-profit agencies. Prerequisite: Junior or senior standing.

BUS 345. Independent Studies 3 credits
Available for credit in economics or business administration. Approval requested through department chair.

BUS 347. Consumer Behavior 3 credits
Theoretical concepts of consumer behavior, and application of these concepts to marketing strategies and decision-making. How individuals make decisions to spend their resources on consumable goods. Prerequisite: BUS 309.

BUS 348. Marketing Management 3 credits
Analysis of management functions as applied to product development, market analysis and pricing, control of marketing activities and use of distribution channels. Integrative course using case studies.

WI-BUS 349. Business Policies 3 credits
Provides key sources of information for the CEO. A case study approach to making conclusions and recommendations to management problems. Finance, accounting, human resource, production, and marketing perspectives are used to propose solutions. Prerequisites: Senior standing in business administration.

WI-BUS 350. Capstone Seminar 3 credits
The final integrating course for all seniors in business and economics. Begins with an overview of economic history and history of economic ideas and social movements. Covers the impact of interest groups on business and government. Discussion on issues of consumer protection, environmental concerns, equal rights and other social issues. Prerequisite: Senior status in business administration or economics.

BUS 360. Introduction to Acquisition and Purchasing Management 3 credits
Acquisition of materials and services in business or government. Fundamentals of purchasing, quality, specifications, sources, pricing, contracts, negotiations, inventory management, transportation, institutional and government purchasing and professional ethics.

BUS 370. International Field Experience 3 credits
A combination of field trip-study abroad or exchange internship in international business supervised by a full-time faculty member who determines the credit elements of the experience in cooperation with the student and the host business. Students can register in any appropriate semester.

BUS 399. Topics in Management 3 credits
Selected topics, announced as offered, covering various themes. Students may repeat course if on a different topic.

Return to Managerial Studies Department