Center For Teaching Excellence


Teaching Tips



 
 

 

Textbook Selection 101: Not as easy as it may seem

This time of year we begin to receive the bookstore order form for Spring courses. For faculty who teach a course only once a year, this may be the time when they begin searching for a new course text. For others who are currently teaching a course, they may have come to discover that the text they are using is not suitable. Some tips are provided below for choosing texts to assist instructors in making an effective decision.
  • Tip 1: What are others using?
  • Several years ago when our department was considering a textbook change for a research course, the program director placed an inquiry on a professional educator listserve to inquire what other programs were using and their satisfaction or dissatisfaction with the choices they had made. From this information we were able to begin scouting out specific textbook publishers. You may also consider the possibility of emailing individuals who could provide specific feedback and ask them questions related to the text choice related to your needs.
  • Tip 2: Examine what you want from the course text
  • What are content areas that you feel must be included in the text, what areas would be nice to have included and what is not so essential to be included. Make a list of items you feel are essential in a text you are looking for. Think about how you would like information to be presented within the text. Do you feel that graphics, drawings and pictures are of assistance in conveying the information? Make a checklist of what you would feel is acceptable, marginally acceptable and unacceptable.
  • Tip 3: What is out there?
  • In the age of electronic communication, nearly every textbook publisher has a webpage. Many publishers offer the course instructor the opportunity to download chapters of a text, view the table of contents and even peruse the instructors manuals that are available for the text(s) that you are considering online. The first tip to save yourself time is to bookmark the publishers websites. Here are some that may be of assistance. Realize that this list is not exhaustive--just some places to begin.
  • Tip 4: Be organized
  • Save all of the fliers that textbook publishers fill your mailbox with on a regular basis. Saving them in a file folder could be of benefit when you want to look at potential text options while sitting at a soccer game, at the veterinarian’s office or while in the car (someone else driving of course). Keeping these items is not only of assistance to me in choosing a course text, it also assists our department in choosing what items we would like to include in our yearly library order. 
  • Tip 5: Watch out for gimmicks
    • An article in “The Scientist” (March 30, 1992) reported that some textbook companies offer “money back” offers to departments or free equipment such as videodisk players if you choose their text(s). The money has to come from somewhere and these offers may in fact inflate the cost of the text you choose and students end up paying more. Be certain if you select a text that you know who the bookstore will be ordering the text from. As reported by Kathy Cameron, SAU bookstore manager, the publisher is not always the first source of purchasing texts, therefore these gimmicks may not be available to you depending on where the bookstore purchases the text(s) from.
  • Tip 6: Order examination copies
    • Much of this can be accomplished online. Most publishers list the textbook representative(s) email address on their webpage. You can communicate with them with ease electronically to ascertain what texts you would be able to review. Utilize the checklist you developed in Tip 2 to assist in making an objective decision about the texts you receive and review. 
  • Tip 7: What else do you need and what else is available?
    • Consider not only the text when you review the examination copies, but also consider the “additional” things that come with the text. Does the publisher provide an instructor’s manual? Are there computer disks with exam questions available for use? Are there supplements that are available for students use? Are these supplements included in the cost of the text or is there an additional cost for the supplement? 
  • Tip 8: What is the cost?
    • Although some may argue this point, as responsible faculty members we should consider the cost of the text and the potential resale value. How often are you do you plan to use the book? Are you going to use the textbook daily? Are the students going to have a few readings from the text or will they be using it on a regular basis, will test questions come from the book? Students should be advised in the beginning of the course how you chose the text and why you feel it is important for them to purchase the text. Students do not mind purchasing an expensive text if they can see the value. According to Kathy Cameron, SAU bookstore manager, students complain at book buyback time when they have purchased a “required” text and have never opened it because there were no assignments from the text.  
  • Tip 9: Tell the textbook publisher what you want.
    • If you are currently using a text, and are pleased with most features in the text but would like additional content or some area of the content to be revised, advise the textbook representative. I have found this can be helpful in assisting the publisher in determining what needs to be included in a revision or new edition of the text. 
  • Tip 10: Offer to serve as a reviewer for a text.
    • Make your textbook representative aware of your interest areas and your desire to serve as a textbook reviewer. This is one way in which you can have an impact on the content in a  text you use that is being revised or that of a new text you are considering. 
    Christine Malaski
    OccupationalTherapy
    cmalaski@sau.edu

     
    St. Ambrose University
    318 West Locust Street, Davenport, IA 52803
    563/333-6000 or 800/383-2627