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Dr. Judy
Schreiber
Assistant Professor, Marketing
Ambrose Hall Room 308
Telephone 563-333-6394
E-mail:
Dr. Judy Schreiber
Judy Schreiber joined the
faculty of St. Ambrose University in January of 2002. She
has a Ph.D. in Marketing from University of Iowa and holds a
M.S. in Statistics from Florida State University.
Judy has
published articles in Organizational Behavior and Human
Decision Processes, Marketing Letters, and
Asia Pacific Journal of Marketing and Logistics
on framing effects and inclusion/exclusion effects on
consumer attitude formation and decision making. Her
dissertation was on the “Temporal Framing” of progress in
extended consumption experiences, which considers the
effects of giving progress reports to consumers in terms of
“what has been completed” or “what is remaining to
finish”. Her future research interests include the
consideration of other managerial interventions in extended
consumer experiences.
Prior to her academic career, she spent 13
years in the insurance industry. She held various positions,
such as systems analyst, actuary, sales associate, and
marketing manager, for Modern Woodmen of America, Horace
Mann Companies and Royal Neighbors of America.
Judy is an Associate in the Society of
Actuaries and received her bachelor’s degree from Augustana
College where she majored in Mathematics and Computer
Science.
At St. Ambrose University, Judy teaches
Research Methods II and III in the DBA program and
undergraduate courses in Consumer Behavior, Advertising &
Promotions Management and Marketing Research.
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